Commercial
Superbowl LXI
GSN · 2025
The Problem
Broadcast graphics packages all look the same — shiny chrome, particle explosions, aggressive type. How do you make one that feels as visceral as the game itself?
The Solution
We made every transition a physics event. The football isn't just a logo — it's a projectile tearing through fire. Every bumper, every lower third, every replay wipe has real simulated force behind it. 40+ procedural elements, infinite variations, zero repetition across a 6-hour broadcast.
Seedance Prompt
▌Credits
Creative Direction — Qavim
Houdini Simulations & Procedural System — Qavim
Broadcast Integration — GSN Technical
Executive Producer — Mark Ellington
Client — GSN