Commercial
Gravity
Meridian Watches · 2025
The Problem
How do you show the invisible craftsmanship inside a luxury watch? Customers pay $12,000 but never see the movement. The engineering is hidden.
The Solution
We deconstructed the watch. Every gear, spring, and jewel was separated, suspended, and choreographed into a 30-second kinetic sculpture. The message: what's inside is as beautiful as what's outside.
Seedance Prompt
▌Credits
Creative Direction — Qavim
3D & Houdini FX — Qavim
Sound Design — Echo Audio
Producer — Lena Marchetti
Client — Meridian Watches